Top 5 Beauty Retail Android Apps in Serbia Q4 2023

In the fourth quarter of 2023, the beauty retail app market in Serbia saw varied performance across the top five Android applications. Here’s a detailed look at the download trends and user engagement for these apps, based on data from Sensor Tower.

Nykaa - Beauty Shopping App showed fluctuating weekly downloads throughout the quarter. Starting with 29 downloads in late September, it saw a peak of 49 downloads in mid-October. However, the numbers dipped significantly towards the end of the year, with a low of 4 downloads in mid-December before rebounding slightly to 24 downloads in the week leading up to Christmas.

CHARLOTTE TILBURY experienced a mixed pattern in downloads. After a strong start with 23 downloads in the last week of September, there was a noticeable dip, hitting a low of 1 download in early December. The app saw a resurgence in the second half of December, peaking at 25 downloads in the week of December 18 and ending the quarter with 15 downloads.

BEAUTY BAY had a modest performance, with downloads ranging from 0 to 13 per week. The highest download count occurred in late October with 13 downloads, while there were weeks with no downloads at all. The app maintained a relatively low, yet steady, download rate throughout the quarter.

Nykaa Fashion – Shopping App exhibited low download numbers. Starting with 20 downloads at the end of September, the app saw a decline, reaching a low of 1 download in mid-December, and slightly improving to 7 downloads by the end of the quarter.

Perfumerías DRUNI had minimal activity, with downloads peaking at 3 in early October and no downloads recorded in the following week.

This data provides a snapshot of the competitive landscape for beauty retail apps in Serbia on the Android platform for Q4 2023. For more detailed insights and analysis, visit Sensor Tower.